Whether you are just starting out in marketing or revenue operations, or you’re a seasoned veteran, the plethora of technology and systems within a business can be quite a minefield to get your head around. And it doesn’t help that many platforms have cross-over...
CRM Posts
What did you get for Christmas?
Edit, and our sister consultancy Join the Dots, are already helping some of the world’s largest brands in major commercial sectors adapt to change by adopting new technology to deliver hyper-personalised customer experiences and revenue growth, driven by intelligent data.
Providing Privacy Needn’t Mean Poor Customer Experience
Companies have looming fears about the upcoming changes to cookies, the shift to first-party data over the use of third-party, and the amount and types of data they will be able to access and use for marketing purposes. But offering customers better control over how...
News: Edit joins forces with Salesforce
Back in August of 2022, Edit received news that our partnership with Salesforce had been confirmed, since then we have been working hard at gaining certifications in preparation to deliver Salesforce technologies to our clients. We’re proud to announce that since the...
In Times of Crisis, Clear and Present Thinking is Critical
‘Charity begins at home’ is a phrase ordinarily given a wide berth – it has an uncomfortable air of selfishness about it. As we find ourselves battling another involuntary year of health misery, war and now recession, the roots of its meaning may well be worth...
Automation in Automotive: Getting connected customer journeys right
As consumers we can all agree that a huge percentage of our purchases, from clothes, and all manner of gifts and homeware are confidently bought online. We know what to expect, the purchasing journey is so ingrained, a series of micro-transactions that happen with us...
Invest in the Growth You Want: The importance of customer data platforms
Just when we’ve got past the coronavirus pandemic, we’re now faced with further global disrupters in the form of the cost of living crisis, fuel shortages, political unrest, and war. Are we staring down the barrel of a lengthy recession? How should brands respond to...
Report: Why the Hospitality Sector Must Focus on Personalisation
Edit are pleased to reveal our latest report, which focuses on the challenges faced by the marketing sector and how a data-lead approach which focuses on personalisation can help solve them. The Price of Admission: Why the hospitality sector must focus on...
On the Road & Online – Customer Journeys & Connected Cars
Connected vehicles and smart devices are now part of our everyday lives, and with that comes the generation of large amounts of personal data of significant value to first-party collectors and third parties. In our latest blog, Edit’s Executive Director for...
Less is More: Increasing Engagement Rates with First-Party Customer Data
Our work is not about collecting customer data in volume it’s about collecting “good” customer data based on trust, transparency, and value. The Wall Street Journal recently ran a story with the bold headline: “Big Tech Privacy Moves Spur Companies to Amass Customer...