Customer Data Platforms (CDP) are growing faster than almost any other marketing technology. In simple terms, a CDP is a master database of your customers and all related information – detailing everything from their contact details to their interactions with your...
Meet a couple of the clever people behind our intelligent data pillar – our team at the helm of turning data into profit. Senior Data Scientist Andy Aldersley and Senior Insights Analyst Sean Longthorpe discussed the work their team does, the value intelligent data...
In our latest report, ‘Our retail future: A data-driven landscape on and offline’ we examine the role that a data-driven marketing strategy, supported by a customer data platform can play in helping your retail business survive and thrive in 2021 and beyond. Digital...
We’re proud to announce Microsoft has awarded us a Gold in Data Platform competency. For over 20 years, Edit has been using Microsoft technology to underpin many of the solutions we’ve implemented for our clients. This could mean using their database and integration...
