Print media in 2020: Is it making a comeback? Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. But the popularity of direct mail and successes of certain publications, suggest print...
You’re over a month into 2020 and you’re still going back to the well of content marketing inspiration you drained dry in 2019. There are loads of things your managers are going to be asking you about this year, and you need to be prepared. Consider this your guide to...
In pharma, ‘digital’ is no longer merely a channel for tactical execution. It is at the core of both commercial and business planning. Clinicians, healthcare professionals and administrators are engaging with both ‘digital’ and ‘tech’ as part of their day-to-day. Not...
We’ve waited with bated breath but it’s finally here - the direct marketing industry is getting its first code of practice. The change comes after the Information Commissioner’s Office (ICO) publication of a draft of the new direct marketing code of practice, which...
Discover the crucial milestones of Google’s 22 years in Search Engine history, with Edit’s interactive tool showing the "Evolution of Google". Understand how Google helped create the digital world as we know it and enabled millions of companies to develop and grow...
Last week Edit exhibited at MAD//Fest which promised to be full of exciting brands and inspiring speakers, delivering insightful and innovative content around the most relevant topics and it sure didn’t disappoint. Hosted in The Truman Brewery, it made for an informal...
Here at Edit, we're busy getting ready for MadFest, this year themed around “daring to be different”. In that spirit, here’s the first in a short series celebrating those brands who have struck out and dared to be different themselves – for better or for worse. 5...
The automotive industry is worth £82 billion industry in the UK, and it could be all but moments away from being changed forever. For now, things remain largely unchanged. The car purchasing journey is still dominated by a 1980s brochure, dealer, handshake type model...
Amazon has raised consumer expectations. Through delivering better customer experience, other brands are expected to deliver the same sort of friction-free, consistent, personalised experiences, and most need to catch up. Of course, marketing isn't solely responsible...
We recently invited leaders from the automotive industry to a roundtable dinner. As you’d expect, it was a fascinating evening. In a hugely competitive business where technology has always been a disruptor, there is always something to talk about. From the future of...