In the last decade, the financial services industry has been transformed by a combination oflow interest rates, new fintech players, and the ascendancy of financial comparison websites. This has led to increased commodification by consumers – reducing loyalty and...
Customer Data Platforms (CDP) are growing faster than almost any other marketing technology. In simple terms, a CDP is a master database of your customers and all related information – detailing everything from their contact details to their interactions with your...
Meet a couple of the clever people behind our intelligent data pillar – our team at the helm of turning data into profit. Senior Data Scientist Andy Aldersley and Senior Insights Analyst Sean Longthorpe discussed the work their team does, the value intelligent data...
In our latest report, ‘Our retail future: A data-driven landscape on and offline’ we examine the role that a data-driven marketing strategy, supported by a customer data platform can play in helping your retail business survive and thrive in 2021 and beyond. Digital...
