The modern business collects an extensive amount of data at every stage of the customer journey, but without proper analysis, this data cannot have a meaningful impact. In this blog post, Edit’s Director of Data Science Marc Dallimore explains how his team helps...
Edit has been appointed by Burgess Yachts to support the implementation of a major marketing technology programme for the business, concentrated on enhancing the usage of customer data. With a heritage spanning close to 50 years, Burgess Yachts was founded in 1975 by...
Sarah Burns, Edit’s Head of Media Solutions examines the role print campaigns can play in generating online revenue for brands and non-profits. Are offline campaigns effective at driving online action? With the accuracy of last-click attribution for digital campaigns...
At Microsoft's Business Application Summit (MBAS) last week, our Technical Director, Theo Costley-White spoke with MBAS host Natahri Felton about what it takes to elevate customer experiences in the age of the always-on consumer. In this enlightening session,...
