Edit has been appointed by Burgess Yachts to support the implementation of a major marketing technology programme for the business, concentrated on enhancing the usage of customer data. With a heritage spanning close to 50 years, Burgess Yachts was founded in 1975 by...
Secure to not secure: What you need to know about Google’s TLS announcement Google is cracking down on sites using "non-secure" versions of TLS (Transport Layer Security). To keep your site secure and your users feeling safe, it’s important you make sure you update...
CRO helps you to understand your customer behaviour better, but, before you embark on CRO, it’s good to have some ways of understanding your customer to build your initial roadmap, prioritise and hypothesise. When starting out on your conversion optimisation journey,...
AB Split Testing investigates the impact of changing typically one aspect of your site, to discover how much uplift implementing such a change you could have on your conversions or click-throughs. There’s one word in that previous sentence that has more importance...
