Edit are pleased to reveal our latest report, which focuses on the challenges faced by the marketing sector and how a data-lead approach which focuses on personalisation can help solve them. The Price of Admission: Why the hospitality sector must focus on...
In the last decade, the financial services industry has been transformed by a combination oflow interest rates, new fintech players, and the ascendancy of financial comparison websites. This has led to increased commodification by consumers – reducing loyalty and...
Homemover data is one of the most significant opportunities for brands to win new customers right now. Research suggests that the value homemovers present to the economy is in excess of £10 billion a year, over and above house prices. The reasons people choose to move...
In our latest report, ‘Our retail future: A data-driven landscape on and offline’ we examine the role that a data-driven marketing strategy, supported by a customer data platform can play in helping your retail business survive and thrive in 2021 and beyond. Digital...
Joel Spence - Chief Growth & Digital Officer There’s no denying that Covid-19 has re-shaped the global economy and caused one of the most dynamic impacts across business and industry the world has ever seen, with global impact valuations ranging from $1.5tn to...
Don’t confuse motion for action If you had to focus on the three things that would currently drive the most impact (in your discipline), what would they be? Matt Cann Speed is vital. Advice changes rapidly, so get communication out to customers as quickly as possible....
Redefine efficiency Cleansing your data should be a priority. Time invested in your data quality during this period will see exponentially improved effciencies when business picks up again. Ben Briggs - Media Director Just because you’ve always done things the same...
Embrace longer-term thinking Next made industry headlines recently when they announced that despite a potential loss of £1bn, they would use the coronavirus pandemic as a window in which to revitalise their marketing systems. Chief Executive Simon Wolfson told...
Shortly before Covid-19 took over the news, a piece of news caught our eye. The government’s planned ban on diesel and car sales has been brought forward from 2040 to 2035. That gives car makers 15 years to transform an industry. 15 years to prepare British consumers...
Edit is obsessed with creating Marketing That Matters. But in the light of the recent seismic economic and social upheaval created by the Coronavirus pandemic, it's vital to step back and ask What Matters Now? - what can businesses do to focus their efforts and best...