Companies have looming fears about the upcoming changes to cookies, the shift to first-party data over the use of third-party, and the amount and types of data they will be able to access and use for marketing purposes. But offering customers better control over how...
Data is everywhere, and chances are, your company has an abundance of it but you’re likely not utilising it to maximise it’s potential. One of the biggest mistakes a business can make is failing to put data at the heart of what they do. Your data is the key to...
Edit are pleased to reveal our latest report, which focuses on the challenges faced by the marketing sector and how a data-lead approach which focuses on personalisation can help solve them. The Price of Admission: Why the hospitality sector must focus on...
On Tuesday the 23rd of November, Edit’s Strategic Consulting Director, Alex Holt, was joined by Jo Burgess, Digital Transformation Manager of Staffordshire University, to present during a daylong event; Developing Higher Education Marketing and Communications 2021,...
