The last 18 months have been a particularly challenging time for charities. Traditional revenue streams - everything from cake sales to sponsored runs, have been put on hold. But even without Covid-19 the donor landscape is changing, traditional methods of...
In customer experience circles, there’s an approach that often gets talked about as a way to enhance the relationship between the shopper and brand: surprise and delight. Finding an unusual or unexpected way to connect with your customers can promote loyalty, reduce...
In our latest report, ‘Our retail future: A data-driven landscape on and offline’ we examine the role that a data-driven marketing strategy, supported by a customer data platform can play in helping your retail business survive and thrive in 2021 and beyond. Digital...
Shoppers are taking a very different approach to Christmas in 2020, with the Covid-19 pandemic and its restrictions still hanging heavily over us all. That means retailers will need to get creative. They'll need new approaches to engage with their customers to reflect...
