The pandemic made us more reliant than ever before on digital transactions and interactions, we have turned to digital for our social needs and for workplace solutions, and where in person we would once spend our money, we have seen a huge increase in online commerce....
In our latest report, ‘Our retail future: A data-driven landscape on and offline’ we examine the role that a data-driven marketing strategy, supported by a customer data platform can play in helping your retail business survive and thrive in 2021 and beyond. Digital...
For those of us who have a love-hate relationship with Pret A Manger – love the food and drink, hate the realisation of how much you’ve spent with them – the latest news that the coffee and food-to-go chain is starting a subscription service is of interest. Members...
Secure to not secure: What you need to know about Google’s TLS announcement Google is cracking down on sites using "non-secure" versions of TLS (Transport Layer Security). To keep your site secure and your users feeling safe, it’s important you make sure you update...
We hear the term UX thrown around a lot these days – but what exactly is it? According to Don Norman and Jackob Nielson’s definition of UX: “User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” That...
The term UX (which stands for ‘User Experience’) is somewhat overused and in danger of becoming a buzz word. On one hand, it’s great that more companies are now beginning to pay attention to UX – but do they truly understand what it means and how important it is to...
One of our clients recently attended a presentation by a Google Mobile UX Manager, which has some useful information on Google’s view of the ideal mobile experience. Mobile’s long been a focus for Google which has become obvious with the whole “mobile first index”...
How joined up Customer Experience (CEX) and thinking beyond digital can transform every step of your business. Ah, there's nothing like a good clickbait headline is there? Customer Experience is yet another exciting industry phrase (with a childishly amusing acronym),...