Edit are pleased to reveal our latest report, which focuses on the challenges faced by the marketing sector and how a data-lead approach which focuses on personalisation can help solve them. The Price of Admission: Why the hospitality sector must focus on...
Data Posts
Watch: Using Data to Increase Student Participation in Higher Education
On Tuesday the 23rd of November, Edit’s Strategic Consulting Director, Alex Holt, was joined by Jo Burgess, Digital Transformation Manager of Staffordshire University, to present during a daylong event; Developing Higher Education Marketing and Communications 2021,...
Making an impact: Using attribution modelling to increase ROI for Tesco Bank
Marc Dallimore, Edit's Director of Data Science, explains the role attribution modelling can play in improving marketing campaign performance. How do you know if your marketing is effective? When you are running multiple marketing channels simultaneously, it pays to...
Edit plot a course with Burgess Yachts
Edit has been appointed by Burgess Yachts to support the implementation of a major marketing technology programme for the business, concentrated on enhancing the usage of customer data. With a heritage spanning close to 50 years, Burgess Yachts was founded in 1975 by...
Watch: Delivering elevated customer experiences
At Microsoft's Business Application Summit (MBAS) last week, our Technical Director, Theo Costley-White spoke with MBAS host Natahri Felton about what it takes to elevate customer experiences in the age of the always-on consumer. In this enlightening session,...
Why financial services must embrace customer-driven data challenges
In the last decade, the financial services industry has been transformed by a combination oflow interest rates, new fintech players, and the ascendancy of financial comparison websites. This has led to increased commodification by consumers – reducing loyalty and...
Customer Insights & the wider Microsoft tech stack
Customer Data Platforms (CDP) are growing faster than almost any other marketing technology. In simple terms, a CDP is a master database of your customers and all related information – detailing everything from their contact details to their interactions with your...
Edit under the hood: Andy Aldersley and Sean Longthorpe
Meet a couple of the clever people behind our intelligent data pillar – our team at the helm of turning data into profit. Senior Data Scientist Andy Aldersley and Senior Insights Analyst Sean Longthorpe discussed the work their team does, the value intelligent data...
Personalised experiences in the new era of retail
In our latest report, ‘Our retail future: A data-driven landscape on and offline’ we examine the role that a data-driven marketing strategy, supported by a customer data platform can play in helping your retail business survive and thrive in 2021 and beyond. Digital...
Edit Kin+Carta achieves Gold for Microsoft Data Platform competency
We’re proud to announce Microsoft has awarded us a Gold in Data Platform competency. For over 20 years, Edit has been using Microsoft technology to underpin many of the solutions we’ve implemented for our clients. This could mean using their database and integration...